"One brand family, the Plan B brand family, has been dominating the market for over 15 years. They've had over 98 percent market share until recently. They sell their products at a high price and only through large chain stores that have drugstores. We were really looking to break the Plan B monopoly and get that product into areas that don't have pharmacy stores and get it there at a lower price. The way to do that was through partnering with convenience stores .. .Ifs got to be done through partnership. You can't do it alone as a small company." - Samantha Miller, cofounder and CEO of Cadence OTC, an over-the-counter (OTC) contraceptives provider
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